Effective date: August 1, 2026

This Privacy Policy explains how The Forty Collection (“we,” “us,” or “our”) collects, uses, and protects information when you use the website at thefortycollection.com (the “Site”). By using the Site, you agree to this Policy.

1. Information we collect

Information you provide: when you submit an inquiry or contact form, we collect your name, email address, phone number, the vehicle you are interested in, and any details you include in your message.

Information collected automatically: when you visit the Site, we and our providers may collect device and usage data such as IP address, browser type, pages viewed, referring pages, and on-site interactions, through cookies and similar technologies.

2. How we use information

• To respond to and follow up on your inquiries.
• To contact you by phone or email about our vehicles and availability.
• To operate, maintain, and improve the Site.
• To measure and improve our marketing, including advertising on platforms such as Facebook and Instagram.
• To comply with legal obligations and protect our rights.

3. Cookies and analytics

The Site uses cookies and similar technologies for functionality, analytics, and advertising. We may use tools such as web analytics and the Meta pixel to understand how the Site is used and to measure advertising performance. You can control cookies through your browser settings. Where required, we request consent before setting non-essential cookies.

4. Advertising and social platforms

We advertise on third-party platforms, including Meta (Facebook and Instagram). These platforms may use cookies or pixels to measure and target ads. Their handling of information is governed by their own privacy policies.

5. How we share information

We do not sell your personal information. We may share it with:

• Service providers who help us operate the Site and our business, such as hosting, analytics, CRM, and advertising providers, under confidentiality obligations.
• Professional advisors, and as required by law or to protect our rights.
• A successor in the event of a merger, acquisition, or sale of assets.

6. Data retention

We keep personal information only as long as needed for the purposes described here, to comply with legal obligations, resolve disputes, and enforce our agreements.

7. Your choices and rights

• You may opt out of marketing communications at any time by replying to us or using the unsubscribe option.
• Depending on where you live, you may have the right to access, correct, or delete your personal information, or to object to certain processing. To make a request, contact us at info@thefortycollection.com.
• Residents of certain states, including California, may have additional rights under applicable law. We do not sell personal information.

8. Data security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children’s privacy

The Site is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided information, contact us and we will delete it.

10. Third-party links

The Site may link to third-party sites we do not control. This Policy does not apply to those sites. Review their privacy policies before providing information.

11. Changes to this Policy

We may update this Policy from time to time. Changes are effective when posted to the Site, with an updated effective date.

12. Contact

Questions about this Policy or your information can be sent to info@thefortycollection.com.